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Creating the Herradura Tequila glow

Posted by on 15 Nov '10 at 2:15 pm | Posted in Case Studies

Client:
Herradura Tequila
Agency:
DraftFCB Chicago
Photographer:
Martin Wonnacott

Herradura

Bringing the fiery Herradura tequila glow to this image was thirsty work. But when the brief says “Retouch to perfection” that’s refreshment enough. To perfection, you say? Alright then…

The challenge was to take the original photography and remove external lighting details to give the product a bright, ethereal glow. The packshots were then colour graded to present a more appetizing lustre, the labels sharpened up a touch and the surrounding environment given a softening grain.

You can see the final images lending their sumptuous ambience to the Herradura website here.

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