BCL wanted to get a real jolt of a reaction from the Lucozade audience, so this project demanded a really dynamic, visually bold and striking series of images.
It was a buzz for our guys to work on these effects, too, using our skills with liquid visual effects to create a malleable, flexible energy trail that could be reshaped and reworked for all print and online media within a tight deadline.
A highly popular and successful set of visuals, Billington Cartmell have since developed the campaign further and we’ve been able to efficiently develop new visuals for the series.
See more collaborations with photographer Jim Fiscus – and more CG fluid materials:
