But it didn’t stop there. They soon turned their attention to producing beautifully crafted maritime clocks that could be personalised for each individual buyer. However with no prototypes at hand, they faced the challenge of how they were going to show these marvelous creations to potential buyers. This was the challenge that Nick and Giles first approached us with; but what began as a CGI modelling task quickly turned into a full-production brochure project as we started to bring ideas to the table.
The first stage of the project was to create the most finely precise models of the timepieces in CG. However, time measurement instruments are some of the most precise mechanical devices on this planet – so this execution would be a little more complex, as Creative Director David Atkinson reflects:
“The biggest challenge from a production point of view was to visualise something that had not already been built yet, and something that incorporated a multitude of precise components. Because we were working alongside the design of the clock we had to be flexible enough to incorporate changes, like materials and finishes. For example, close to the end of the project it was decided that rubies were going to be placed inside the clock so we had to exchange what we had done before at the last minute, which fortunately was not a big problem for us.”
The project soon grew into something much bigger, as the English brothers decided that they wanted us to take charge of designing the whole story behind the clocks, which would be conveyed in the form of a brochure. Competing against numerous prestigious, established global brands, this brochure needed to be distinctive and bold, with sumptuous imagery, page design you’d want to frame and carefully-chosen paper stock. This involved sourcing the right photography finding the right visual tone in design, and to insure the copy seamlessly depicted and coincided with the aesthetics.
For this new chapter in the Bremont history, we created a concept that aimed to enhance the existing brand essence in an authentic and engaging way. In keeping with the current Bremont brand image, we chose imagery that appeals to the more adventurous seafarer – one who loves to sail, to test themselves against the sea, one that doesn’t need to rely on computers and satellites to navigate the oceans. One who appreciates precision, accuracy and heritage of a mechanical clock built to last.
The Bremont maritime clock was inspired by the great John Harrison and what he single-handedly managed to achieve in the world of horology and maritime history, and this very much led the design and overall look of the brochure.
“We needed to convey a sense of history and heritage for a relatively new brand, so it was a case of finding the right visual language to try and depict that, without making it look elitist. By providing an evocative visual link to an era of uncharted waters, we acknowledged the inspiration behind the design and features of the Bremont Marine clock. The end result was a handsomely luxurious brochure that beautifully complements the incredible craftsmanship by Bremont.” David Atkinson
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