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iPad Cover Star: Brian Cox glows for Wired

Posted by on 12 Sep '11 at 9:29 am | Posted in Case Studies, News

Client:
Wired
Photographer:
Peter Beavis

Wired Magazine iPad App "How To" Issue - Brian Cox Front Cover Animation - with photographer Peter Beavis - Retouching, colour grading and film grading for print and iPad imagery, by Saddington Baynes, post-production studio London

Saddington Baynes have worked with Peter Beavis to give popstar physicist Professor Brian Cox an ethereal glow for Wired magazine’s annual “How To” issue.

Wired Magazine - Brian Cox - Cover

Teaming up once again with top photographer Peter Beavis, we’ve been very pleased to be able to give a sumptuous colour grade to BBC2 “Wonders of the Universe” presenter Professor Brian Cox’s searching gaze.

Wired Magazine - Brian Cox - Article - Retouching & colour grading for Peter Beavis and Wired Magazine's "How To" issue & ipad app

As well as staring intently at readers from the front cover of Wired’s annual “How To” issue – in which they speak to the TV physicist on “How to Spot Bad Science” – we also translated the colour grade over to a 30-second film of Professer Cox looking straight and unflinchingly into the camera. The film is to be looped and used as the animated cover for Wired’s iPad App edition of the issue.

Wired Magazine - Brian Cox - iPad App Cover Shot 1 - Retouching & colour grading for Peter Beavis and Wired Magazine's "How To" issue & ipad app Wired Magazine - Brian Cox - iPad App Cover Shot 2 - Retouching & colour grading for Peter Beavis and Wired Magazine's "How To" issue & ipad app Wired Magazine - Brian Cox - iPad App Cover Shot 3 - Retouching & colour grading for Peter Beavis and Wired Magazine's "How To" issue & ipad app Wired Magazine - Brian Cox - iPad App Cover Shot 4 - Retouching & colour grading for Peter Beavis and Wired Magazine's "How To" issue & ipad app

Bursting into focus: the Wired iPad App front cover builds up as Professor Cox gazes on…

The article also featured interviews and portraits of top Savile Row designer Oswald Boateng and high-powered Venture Capitalist Sonali De Rycker, both treated to the same highly but subtly coloured aesthetic treatment.

Wired magazine ipad app oswald boateng article - with photographer Peter Beavis - colour grading and film grading by Saddington Baynes, post-production studio London

Oswald Boateng & Sonali De Rycker: the iPad imagery in action (click to enlarge)

Professor Cox contemplates “How to Spot Bad Science”

You can download the Wired app for yourself for free from the App Store, or visit www.wired.co.uk/magazine.

The images have also been shown across the country to promote the “How To” issue of Wired magazine:

In Situ - Wired magazine "How To" issue promotional posters - Brian Cox 2 - for photographer Peter Beavis - Retouching, colour grading and film grading for print and ipad App, by Saddington Baynes, Post-Production Studio, LondonIn Situ - Wired magazine "How To" issue promotional posters - Brian Cox 1 - for photographer Peter Beavis - Retouching, colour grading and film grading for print and ipad App, by Saddington Baynes, Post-Production Studio, LondonIn Situ - Wired magazine "How To" issue promotional posters - Brian Cox 3 - for photographer Peter Beavis - Retouching, colour grading and film grading for print and ipad App, by Saddington Baynes, Post-Production Studio, London

See our other recent Wired magazine front covers, ad imagery and Creative Review feature below:

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