BMW Underbody
- Client:
- BMW
- Agency:
- GSD&M, Texas
A Beemer from Below: How a Virtual Studio Solved a Production Headache
Within their campaign “The Beauty of Engineering”, BMW wanted drivers to be as impressed by the underbody of the model as much as the rest of the design.
But here’s a question: how do you photograph the bottom of a car? Well, there’s always the option of flipping a car on its roof – fun, perhaps, but expensive. And there is a better way: a virtual studio for the client to play in…
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