Fairy Fluffy Friends
Having seen our CGI studio pig, Hamlet, wandering around, Fairy approached us with this next challenge: to create the fluffiest of friends for their latest campaign.
Using 3D modelling to create these cutie-pie characters was actually the easy bit: the real artistry was in crafting their expressions to capture a tender, trusting and playful interplay between mother and child. The audience needed to feel the “aaahh!” factor in order to associate the impression of absolute softness with the product; an effect that we helped along with softened eyes, the lightest of furry feathers and a gently glowing ambient light.
Meet more characterful cutie-pies below: