- Simon Burch
O2’s Cute Little Big Idea
There’s a little chap we’d like you to meet: Eddy, a loveable character we’ve just created for O2 who’s left us all glowing with parental pride.
There’s a story behind Eddy. It all starts on a blank page, not very long ago, when we hooked up with Irish agency Rothco – and Eddy was still just a twinkle in the eye…