Shelter House of Cards
- Leo Burnett, London
Series of three 3D CGI/photographic images for print.
These images set out to evoke big reactions, and ended up winning Big Awards. Challenging the viewer’s assumption that houses are solid, safe and reliable, the images demanded depth and authenticity to make the audience stop, think, and feel moved.
“Collaborating closely with S&B as a creative partner greatly enhanced our vision for this campaign, because we wanted images that looked genuine and powerful. Their unique combination of CGI and Retouching experience blended with our photography so seamlessly that we had to say ‘3D, what 3D?’ ”