Stella Artois Devil of a Deal
- Stella Artois
- Lowe Worldwide, London
- Olaf Veltman
Everyone remembers a good sin: and these deals with the devil have become advertising legend.
Part of the fantastic and long-running Reassuringly Expensive campaign, this campaign won at Cannes, D&AD, the Clios and the BTAA Awards. So what does make such a bold and challenging ad campaign resonate with an audience so well?
The concept was Lowe London’s response to research that suggested Stella drinkers “would appreciate a touch of the macabre” – and it was our remit to bring this to life with a look that was both dark-humoured and lighthearted.