Tide Cold Water Campaign
- Saatchi & Saatchi, New York
Wash Cooler, Wow Customers, Win Awards: The Ship that Launched a Thousand Tides.
This Clio, Cannes and One Show award-winning, fully CGI image is a great example of when to choose CGI over traditional methods and opened a lot of peoples’ eyes to the possibilities of using CGI beyond automotive advertising. Here, CGI allowed an idea to become reality, turning a modelmaking ordeal into relatively plain sailing…