CG animation from our VFX department[...]
Our animation department comprises a team of award-winning talent brought together with a single goal in mind: to produce the most moving of moving imagery. It is our ambition to win an Oscar for Best Short Animation and we invite you to challenge us with your most ambitious projects if this is the level you’d like to aspire to, too.
Our extensive background in stills production also means that we can very efficiently create the very highest quality stills alongside your animation, resulting in powerful complete multimedia campaigns.
We offer the full range of animation production skills – from storyboarding and concept design through to production, colour grading, post-production and editing – to produce 2D and 3D animation and VFX with a uniquely photographic sensitivity towards colour, tone and feel.
Our concept development begins at the strategic level, identifying precisely what your animation needs to achieve before we use our twenty years of image creation experience to bring ideas to the table.
From the start of this process to the end, we keep our eye focused on how you want the animation to fit in with – and influence – your audience’s overall perception of your brand, as well as how it sits alongside other campaign imagery across myriad platforms.
Our storyboarding concentrates on shaping the evolution of your film’s message throughout the animation.
We bring full-production capabilities to any project, whether on location or in the studio, including the management of logistics and resource.
We edit with your audience’s mood in mind, taking careful consideration over where and when the piece will be seen – as well as the nature of the content.
Our editing is underpinned by our knowledge of what the eye wants and expects to see – and the subtle effects of playing around with these expectations to create sub-layers of meaning beneath the obvious.
Our Post-Production team offer you the full benefit of many years’ experience working across a wide array of productions – from major Hollywood blockbusters to budget film shorts. Beyond the technical expertise we offer, our post-production team bring unique creative skill and insight across all forms of motion content.
Colour Grading is the subtle yet crucial stage around which our approach to animation is built. This experienced and conscious application of colour techniques and theory is key to defining the emotional response a viewer has to your animation and, consequently, how they feel about your brand.
Every piece of work that we produce goes through this crucial final colour grading stage to enhance the personality of the film beyond the ordinary. It’s a close collaborative process between you and our colour graders, exploring the tonal and textural options of the film until it perfectly captures the look and feel you’re after and working to define your brand’s unique aesthetic.
To see how we can bring your campaign to life, click here – and get in touch to challenge us with your next campaign.