Honda CR-Z
Brochure, e-Brochure and iPhone app[...]
Modelmaking
Illustration
Special Effects
Character Design
Product Creation
Virtual Locations
Virtual Sets
Whatever the image is intended to do – to shock, to uplift; to demand pause for thought, or to distract; to entertain, to foster trust; to change a habit of a lifetime or to Buy Now! – we can tune, fine-tune and even-finer-tune using everything we’ve learned and researched over the years, plus our magic box full of CG tools, tricks and techniques.
“We typically work to incredibly tight deadlines and SB are flexible in adapting to fit our needs, continuing to deliver and exceed our expectations with their quality of work and the endless possibilities CGI can provide.”
Ellie Tory, European Communications Manager, Honda Motor Europe Ltd. View project
Because of the control it gives us to continually test and tweak until an image is perfect, we’ve set CGI at the heart of much of our image creation services:
The first advantage of our CGI approach is that the entire modelmaking, shooting, lighting and retouching processes are rolled into one. This a very efficient process in which anything is possible and you’re the boss, able to experiment as you please and on-the-spot, in minutes.
As a result you get an exciting, unique and exclusive 3D asset that can be re-used, without limitation, to create different and fresh images from any angle, in any context, both online and in print, animated or still. This is even more useful when it comes to longer campaigns, campaigns that evolve over time and when extra uses for the model come to light further down the line.
See some of our CG models strutting their stuff:
Yahoo! – Globes
O2 – Fred
SAIC – Monster
AT&T – Pennies
Tide – Ship
Squirrel
Hamlet the Pig
We chose CGI as the base for our illustration because it presents such huge creative benefits. Our artists have the freedom to play with different styles right across the scale, from photoreal right through to flat colour, meaning that you are free to try things out as you wish. Some good campaigns have been made brilliant this way.
The ultimate benefit of our process is that you get any number of multi-talented objects or characters, each of whom can do anything you want them to, on any platform.
Catch up with a few of our illustrated characters:
O2 Eddy, Heineken Birds & Bees and the Fairy Ducks became print ads
B-BOT found fame as an iPhone app
O2 Fred posed in shop windows and phone booths
Our blend of CGI and photographic techniques allows you more control over your image and the way each element behaves, right up to the final stages of development. From smoke to explosions, fur to fluids, flashes of light to fairy dust, we can really open up the possibilities for any image that requires more control than traditional techniques allow, across print, online and broadcast.
View our Special Effects projects
Technology has had a huge effect on character design: now we can conceptualise, refine and create your character as a movable 3D model, with absolute control over all aspects of look, feel and personality. Building your character in CG allows you complete versatility to evolve its appearance and style – from photorealistic 3-dimensional entity right through to 2D illustrative sketch.
The extra value of our CG characters lies in their unlimited adaptability across all media platforms and their infinite re–rendering. This means that you can commission your character as a print design but quickly turn it into a movable plastic action figure; or create a poster campaign that re-purposes as a shop window vinyl, online animation or iPhone app.
View our Character Design projects
Our CG packshots and product models are as realistic as the real thing and infinitely more versatile. Quite apart from the creative opportunities given to you by CGI – you can place your product in any setting, apply any effect and capture any angle – you also have a digital version of your product that can efficiently be used across all online, offline and interactive platforms.
Using 3D model of your product we’re able to create dramatic scenes, animations, brochure visuals, iPhone apps and more. We can bring to life things that haven’t been built yet and things that no longer exist. We can show it in the light, in the night, in the rain and in a completely different era or place.
View our Product Creation projects
With a Virtual Location, we can give you a world of your own creating.
You can have a completely unique environment for you to explore: exclusive to your brand and reusable across online, print and broadcast. It means you can go “back on location” in minutes, whether it’s a Martian crater or a Manhattan mansion, without the usual restrictions or logistical headaches. And, of course, do pretty much whatever you want when you get there. It’s a very exciting place to be.
“It means we can feature products in all kinds of environments without shooting them on location. The sky would be the limit, except that we can just open it up and go right beyond.”
James Digby-Jones, Creative Director, Saddington Baynes.
View our Virtual Location projects
With our Virtual Setbuilding techniques we can design and build photorealistic sets entirely in 3D: whether exterior or interior, landscape or urban, night or day. There really is no limit, which makes it very exciting. We can build and then change your Virtual Set to exactly capture your vision: we can blow it all up and instantly have it back together again.
Our Virtual Sets work just like a normal set, giving you the same control over virtual lights, reflectors and lenses – but instantaneously. There’s a huge time and cost saving – and the only new things to get used to are the convenience and possibilities!
“This project convinced me fully that CGI works… everything is possible.”
Jean-Claude Winkler, Photographer. View project
We’ve built Virtual Sets for myriad projects, including:
Intuit – Virtual Sets
BMW – Underbody
Jean-Claude Winkler – Lotus Tank
Infiniti – Bespoke Locations
Squirrel
SAIC – Monster
