Saddington Baynes’ is a Neurocreative Production studio with a mission to create the world’s most emotionally powerful imagery.
Helping leading brands and creative agencies reach more consumers with more engaging content, our core expertise is in fusing the best of both CGI and photographic techniques with neuroscience, crafting premium image and video content on an international scale for any media.
Foundational to our mission is Engagement Insights® – a world-first for a production company, harnessing consumer neuroscience during production to optimise creative campaign content. Measuring the emotional impact and brand resonance of visuals before launch means we can use deep insights to enhance brand perception and deliver more effectiveness for our clients.
Our clients include Honda, Burberry, Estée Lauder, Panerai, NIO, Graff, Honor and Sky, amongst others.
Work
1994
Chris Christodoulou (now CEO), joined SB as the company’s first full time employee and Retoucher
1998
James Digby-Jones, now ECD, joined SB to work as a Retoucher
In 1999, we won our first wood pencil at the D&AD Awards
2014 – Won gold for Best Professional Print Campaign at the MM&M Awards
2018 – Won gold for Best use of Data and Insights at the CIM Awards for EI®
Careers
2020
2020 – Launching an industry-wide EI® benchmark – Perception Index®
You are absolutely AMAZING. We have no words! Imagery is splendid and the details - I mean, when the bubble is exploding and you can see the water... and the way it transforms into metal. And the movement of this pretty kind snake. We are full of joy and happiness today. Thank you for your fabulous work, I would love to hug you all right now! We are very lucky we met and now we can say to all the world, you are the best creative studio ever! Thank you very much for everything you do for us.
Marie Bouttecon
Co-Founder
I wanted to personally thank you all for your hard work bringing our concept to life. The client is very happy and so are we. The detail and time you have put into it shows. I’m excited to use it in our materials!
Nathan Stokes
Senior Art Director
As I mentioned it was very well received, with various comments being made on its realism, lighting and quality. “Very lifestyle”, “Painterly feeling” and “great attention to “colour temperature” are some of the (paraphrased) complements that were mentioned.
Lee Irvine
Brand Visualisation Manager
Very happy! Thank you again for all the work. We really appreciate the flexibility, and I know the client is very excited to share it at the meeting in Miami!
Kyleigh Dooley
Senior Producer
WOW… and this is why I love working with Saddington Baynes! The cheetah looks amazing Phil. Thanks for getting this back to us so quickly and thank your team for working over the weekend. I can’t wait to see how the cheetah looks in his environment tomorrow. I’m positive the client will be very happy with the progress.
Nathan Stokes
Senior Art Director
Hi! Omg yes!! Was great! Can't wait to work with you all again! I know it was a HUGE ask! And you came through like rockstars!! So a HUGE thank you is in order! The clients at the pitch were impressed with all the visuals!! And said... nice executions. So that's a win right there! Cheers, your new art fan!
Samantha Rodriguez
Inventiv Health
Thanks again! I’m thrilled! You did a tremendous job… I would so love to work with you on more if your time permits…
Stephen Wilkes
Photographer
Thank you so much Rich and the team, the work is spectacular!… The clients are very happy with the work!
Agnes Topor
Ogilvy CommonHealth
Lizzie, Andrew and everyone who worked on this were fantastic, as usual. I absolutely love working with your team and I hope we can do it again very soon. P&G and my team are thrilled with the image. It is beautiful.
Francine D’Amico
Senior Producer
Thank you guys so much for working on this with us! I know it’s been one of those projects that’s been going on forever!!! Then it died and came back to life… Joel is really happy with how everything turned out!
Jessica Henry
Art Producer
We have worked with Saddington Baynes to create a short movie for one of our client within very tight timings. The lovely team immediately understood our needs and came up with a very smart and efficient way to bring our concept to life. We worked hand in hands with daily contacts with the team and the client was delighted by the result!
Catherine Bagnoud
Get in touch
If you would like to learn more about how we help our client partners, then get in touch. We’ll share some of our latest work, recent innovations and insights, and lend a friendly ear to help solve any challenges you might be facing.
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