Andy White

Creative Director

What do you do at SB?

Creative Director responsible for developing the team and our product offering. My job is to really understand what our clients are after creatively and communicate that to our artists.

Why do you love coming to work each day?

You’re never sure what's next. We find ourselves really being pushed to achieve some very challenging ideas. That's fantastic.

What inspires you to do your job?

The excitement of finding ways to allow our artist to best express their skills and create work that will engage our audience.

What have you enjoyed working on most recently?

The Honda Type R project seemed impossible to achieve in the timeframe. What we can accomplish when we all pull together surprised us a little.

How is SB different from other companies you have worked for?

SB will always explore what's possible and push to surpass ourselves.

How does it feel to be part of SB?

We’re a tight team and no-one’s afraid to speak openly and plainly.

What is the most exciting thing about working at SB right now?

We’re increasing the number of motion projects we’re working on and building a pipeline that will allow use to better respond to the future demands of the business. It's all about learning and growth and that, for me, is very exciting.

Favourite Project

EKOCYCLE

 

Vector (4) Ekocycle was a fantastic opportunity to blend our various skills together from live action to CGI with some great effects mixed in.

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If you would like to learn more about how we help our client partners, then get in touch. We’ll share some of our latest work, recent innovations and insights, and lend a friendly ear to help solve any challenges you might be facing.

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