Anthony Gregson

Talent and Culture Manager

What do you do at SB?

I'm proud to say that we genuinely have the nicest, hardest working and most talented people here at SB. As talent and culture manager, my main objective is to promote our core values so we can attract like minded individuals that can help us continue to innovate, push forward and produce the outstanding work that we are renowned for. I'm always excited to meet people with the same high standards that enable us to evolve further.

Why do you love coming to work each day?

Our amazing coffee machine! Joking aside, it's variety, no two days are the same, I get the chance to work on a smorgasbord of projects due to the mix of skill sets we have at SB. The opportunity to collaborate with teams across production, tech, creative and marketing means that I'm constantly learning and fulfilled in my role. Not to mention the team here are bloomin' lovely and that makes all the difference!

What inspires you to do your job?

I'm motivated to see people happy at work, I want the best for the SB family and it's hugely satisfying seeing colleagues progress to reach their true potential, if in any way I can help be part of that and offer support along the way. It's fantastic.

What have you enjoyed working on most recently?

Ooo, where to start... I'd say the most enjoyable projects have recently been solving some very tricky tech positions, due to a niche skill set that we require for our tech and pipeline team, options can be quite limited and high in demand. I love a challenge so when everything clicks in place it's marvellous!

How is SB different from other companies you have worked for?

There is no hierarchy here, no shadowy figures at board level that make decisions without ever being seen. We 100% encourage collaboration and everyone to step forward with fresh ideas and be heard.

How does it feel to be part of SB?

Kind of like eating sticky toffee pudding, warming comforting and joyous!

Describe the culture at SB.

There is a genuine authenticity to SB, without the forced fun and too many gimmicks that is often rife in other creative environments (although we are partial to the odd Alpaca or Dalmatian pup visiting the studio.) We take a mature approach to a work and appreciate that we all have lives outside of our career.

What is the most exciting thing about working at SB right now?

With technology carving out new possibilities for us to engage with our audience, I'm excited to see how we evolve with the likes of VR/AR and interactive experiences, the possibilities are endless.

Favourite Project

Asics Jellyfish Thumbnail


Vector (4) It's a toss up between our award winning inspired 'Gellyfish' work for Asics or our beautiful live action and CGI work for Gaggenau. Simply stunning stuff.


Gaggenau final 1


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