3 Ways Creative Agencies can take innovation a step further

31 July 2018

Your creatives shouldn't just create - an agency or production studio should be leveraged before a camera or work station is ever switched on. 

Over the past decade, we’ve witnessed an explosion of new channels. Brands have more opportunities for engagement than ever. The tools for content creation have grown more powerful and yet also more accessible. CGI has opened creative avenues previously resigned to the imagination.

 

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This increased complexity means the production process needs to change. Your creatives shouldn’t just create—an agency or production studio should be leveraged before a camera or workstation is ever switched on. If you’re not making the most of your creative resource, you’re not going to keep up in a world where deliveries are more complicated and budgets are shrinking...


Read the full article on AdWeek

 

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