There are a lot of ways to portray pain. Nearly every metaphor gets a workout when describing the consequences of illness and injury. Thankfully, we continue to evolve from the obvious to add more insight around the personal experiences of pain that include the impact and burden to daily life.
We've found more sophisticated and provocative ways to visualize the struggles while retaining a visceral quality. It's that kind of clever commiseration and empathy — sincere, smart, and sometimes even humorous — that insinuates the therapeutic benefits and builds an instant bond between the brand and the customer.
It's such an honour to produce imagery that has an emotional and inspirational impact on people. We love working on campaigns like this!
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