Saddington Baynes won big last night at the CIM Awards, for Best Use of Data and Insight. It was amazing to see the efforts of marketers across the industry rewarded.
Last night we were out in force at the CIM Excellence Awards to celebrate Honda, DigitasLBi and our collaboration on the 'Real View Test Drive' and guess what?! WE WON!
That's right, we picked up an award for our unique Engagement Insights® service and WOW did it feel good!
Honda's biggest European content launch to date - the RVTD - takes potential customers through a virtual showroom and test drive their car online.
To optimise imagery and architecture, Saddington Baynes used our proprietary implicit testing service – Engagement Insights®. The service uncovers nonconscious, emotional reactions to visual stimuli during production and before launch.
"Without our visionary clients, we wouldn't be here today!" said CEO Chris Christodoulou, as he accepted the Marketing Excellence Award. For over 22 years, Chris has championed the importance of keeping ahead of a changing marketplace.
The challenge? To deliver 20 different CGI films across four vehicles; completing over 300 shots and 900 outputs, in 17 languages for 22 markets. The reward? Priceless.
Thank you to Honda and DigitasLBi for being such visionary clients!! What an awesome result!
Learn more about Real View Test Drive here.