SB’s Head of Insights Callum Gould virtually joined Brandingmag's live panel discussion and it was a huge success!
Along with other industry experts, Callum excelled in explaining the power of human emotion for brands, how to measure them and harness these insights in order to successfully engage your audience. Questions such as these were answered: Can big brands mimic microbrands as easily as microbrands mimic big brands? How can the effect of micro-actions be measured?
Missed the live session? No worries! Watch the full recording below.
Click the link below to book a meeting with Callum