Learn how brands can dramatically reduce their carbon footprint by switching video and photo shoots to CGI. Insider exclusives from SB's Christakis Christodoulou, CEO & Andy White, Creative Director.

"Alongside reducing the carbon footprint linked to travel, CGI removes the need to construct and ship physical prototypes or specialist sets, both of which can have a significant impact on the cost and environmental impact of a campaign. And with CGI production making it possible to create photorealistic images using just a computer and 3D software, brands can create impressive artwork without needing to assemble a vast team of people in a far-flung location, something that has become increasingly difficult under social distancing measures."

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