How brands can make the most of CGI

06 August 2020

Learn how brands can dramatically reduce their carbon footprint by switching video and photo shoots to CGI. Insider exclusives from SB's Christakis Christodoulou, CEO & Andy White, Creative Director.

"Alongside reducing the carbon footprint linked to travel, CGI removes the need to construct and ship physical prototypes or specialist sets, both of which can have a significant impact on the cost and environmental impact of a campaign. And with CGI production making it possible to create photorealistic images using just a computer and 3D software, brands can create impressive artwork without needing to assemble a vast team of people in a far-flung location, something that has become increasingly difficult under social distancing measures."

 

Read the full article on Creative Review

 

CreativeReview -How brands can make the most of CGI

 

Get in touch

If you would like to learn more about how we help our client partners, then get in touch. We’ll share some of our latest work, recent innovations and insights, and lend a friendly ear to help solve any challenges you might be facing.

What’s your enquiry?