Creativepool: Why is Facebook building a neuroscience centre?

19 October 2017

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Facebook has long been one of the world’s most recognised innovators. The social media giant is now taking its research to the next level, having announced investment in a dedicated neuroscience centre

However, Facebook’s new initiative is just the latest example of an ongoing shift, in which brands and agencies are adopting neuroscience techniques – experimenting with various, customized combinations of emotional analytics.

This is why neuroscience tools, such as Engagement Insights, are useful for brands that use social networks as a marketing platform. System 1 implicit testing results in a better understanding of the emotional reactions associated with various images, optimizing consumer interest. 


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