Elevating Storytelling and E-Commerce Strategies with Gaming Tech

15 December 2020

Chris Christodoulou, CEO, discusses how CGI artists and creatives are using gaming technology to unlock creative flexibility and streamline creative development and production processes.

 

"Techniques previously reserved for video games promise to positively change the production playing field for brands, agencies and creative studios alike.

The benefits associated with gaming tech go way beyond storytelling... Real-time 3D assets in AR and VR, in particular, can transform the digital marketplace and harness e-commerce strategies to help companies stand out from competitors and engage with their audiences on a different level."

 

Discover our latest real-time project, Honda e

 

Elevating Storytelling and E-Commerce Strategies with Gaming Tech

 

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