Creative Bloq: Experimental VFX videos push the limits of 3D animation

24 July 2017

Teaming up with Creative Bloq and CG Society, we’ve announced the launch of SBLabs – our bespoke R&D arm established to push the boundaries of technical innovation in the creative industry and showcase in-house ability.

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The purpose of SBLabs is to train artists and perfect technical discipline in preparation for commercial projects. The resulting videos range from celebrating London Pride with CG paint, to replicating Gangnam Style through motion capture.


Each video allows the artists at SBLabs to indulge in a bit of hands-on training, to develop their skills in a fun way. The projects are also about self-expression – a chance for artists to exercise creativity and imagination, such as teasing their colleague Sean by turning him into a blow-up doll.

Read Full Article on Creative Bloq.

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