With the proliferation of media opening up a sea of possibilities for brands to tell their story through technology, it has never been a better time to a content creator. Chris Christodoulou, CEO of London-based creative production studio Saddington Baynes, talks about the role of neuroscience in branding.
What made Saddington Baynes want to examine the impact of a campaign on consumers in a scientific level?
The reason we wanted to do it, is because we wanted to create the most emotionally potent imagery for our clients...
Read the full interview on Transform Magazine now!