ECD James Digby-Jones reveals the five emerging approaches set to change the way adland thinks about production by 2020, in an exclusive article for Campaign Magazine.
Achieving high-quality content on a tight schedule and budget means working smart. It means applying knowledge of the latest technical possibilities. It also means not allowing unforeseen logistical issues to eat up your time. With R&D and careful planning, emerging trends can help streamline your processes and elevate campaigns in 2020 and beyond.'
From blending live-action and CG to enhancing the real with 3D geometry, find out how brands, agencies and studios are utilising technological advances to streamline campaign production wherever possible.
Read the full article on Campaign