Saddington Baynes' CEO Chris Christodoulou writes for Graphic Arts how to include CGI in your business contingency plan.
"Advertising photography depends on human interaction and is constrained by physical assets – whether that’s a product, a location or a set. CGI, on the other hand, is more versatile and flexible. In addition, it reduces the carbon footprint linked to travel, as well as reductions in costs for creating marketing images. Not only can CGI be indistinguishable from photography, it can also expand creative possibilities."