Driving success in automotive advertising can be a tough ask. Saddington Baynes’ Chris Christodoulou explores how experience can inform auto advertising.
Automotive brands like Honda and Toyota are having to evolve and expand their creative output in order to attract the interest of a modern, media-savvy generation.
Earlier this year, we delivered Honda’s biggest-ever European content programme ‘Real World Test Drive’, taking prospective customers on an in-depth virtual tour of the brand’s range of cars.
As part of the design process, eight different versions of showroom architecture were tested for the optimal audience response for perception of the brand and emotional positivity...
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