The Importance of Neurocreativity for Brands

19 March 2021

A picture tells a thousand words, but what if your picture’s message is lost in translation? SB's Head of Insights Callum Gould talks about the importance of measuring emotions in campaigns and how to do it.

 

"Failing to connect with your audience has shown to be disastrous for a brand. But, when you engage audiences on a deeper emotional level, you can create highly impactful campaigns. Focusing on achieving emotional connectivity through imagery means the way brands create such content has had to evolve."

 

Digital Doughnut article Callum Gould

 

Click here to read the full article on Digital Doughnut

 

Learn More

 

Get in touch

If you would like to learn more about how we help our client partners, then get in touch. We’ll share some of our latest work, recent innovations and insights, and lend a friendly ear to help solve any challenges you might be facing.

What’s your enquiry?