SB's Redefining Beauty film wins GOLD at the Creativity International Awards 2020!

13 November 2020

The #SBTeam are incredibly excited to announce that our SBLABs project Redefining Beauty has won the Gold Award at the Creativity International 50th Design & Advertising Awards for 'Animation'!

2020 gold award

What if we redefined beauty? Redefining Beauty is a groundbreaking project that casts aside unrealistic beauty standards and damaging ideologies, focusing on the beauty of the products themselves. Through CGI we've freed ourselves from the constraints of photography, experimenting with the motion of physics, photo-realism and abstraction to see how we can inspire awe, authenticity and beauty.


Delve behind the scenes and find out more about this award winning project now.

Watch now


We would also like to congratulate all the other winners of the International Creativity Awards 2020! View the full list here.


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