Bringing gaming tech into the marketing space for the launch of Honda’s first electric car

23 July 2020

Discover how we used real-time technology to present the all-new, all-electric Honda e, with insider exclusives from SB's Christakis Christodoulou, CEO & Andy White, Creative Director.

"Leveraging years of experience in automotive CGI production, Saddington Baynes pushed the boundaries by delivering one of the first WebGL automotive configurators in Europe, bringing the interactive experience normally reserved inside dealerships, to the web.

The [real-time] tool delivered by Saddington Baynes engages and immerses Honda’s audience at every level through the application of gaming technology and interactivity.”

 

Read the full interview on Marketing Communication News

 

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