The creative industry faced many challenges in 2020, yet simultaneously offered ingenious solutions and delivered spectacular results by adapting our ways of working and collaborating remotely. Remote collaboration allows us to free brands from the logistical constraints of traditional photographic methods, geographical location and time zones.
Chris Christodoulou, CEO, discusses whether these paradigm shifts in the industry are here to stay.
"I’m fortunate enough to count on a team of creative magicians, technical wizards and talented producers that responded to the changes with the same level of energy and lateral thinking. The transition to WFH did not go without its challenges, but we were able to very quickly put all the processes in place to allow us to be off-site and continue to do what we do best – create beautiful, compelling content for our clients."