SB Account Manager Ian Clarke exclusively reveals why 'getting emotional' is the key to engaging consumer audiences on a deeper level at this years BVE Expo.
At Saddington Baynes, we know that the creative execution of a campaign holds significance to brand perception and effectiveness.
That's why we've partnered with leading Neuromarketing experts to create our Engagement Insights® service that enables us to provide deep insights and predictive analytics about consumer perception by measuring the visual impact, emotional engagement and fit-to-brand of campaign imagery.
Tapping into consumer emotion can create tangible business value, find out how Saddington Baynes has been optimising creative content for brands such as Honda and Jo Malone London by leveraging neurocreativity.
Watch Ian Clarke's full presentation at BVE 2019 now:
Find out more about SB's groundbreaking Engagement Insights® service and please don't hesitate to get in touch, we would love to help you and your team 'get emotional!'