Shots: How to use neuroscience to maximise creativity

03 May 2017

Shots is the world’s leading commercials title; providing news, insight and inspiration for creatives at an international level. In this gripping interview, our ECD James Digby-Jones explores the world of neuroscience.

Shots

Neuromarketing is not about hard data or crunching numbers, but augmenting creativity and intuition. We’re emotional beings with 95 per cent of our purchase decision-making taking place in the subconscious mind.

It makes sense that ad campaigns with an emotional hook outperform those based on logical thinking – sometimes two-to-one. Neuromarketing opens up a whole new world; a better understanding of subjective responses to creativity, enabling us to create more engaging communication.

Get in touch

If you would like to learn more about how we help our client partners, then get in touch. We’ll share some of our latest work, recent innovations and insights, and lend a friendly ear to help solve any challenges you might be facing.

What’s your enquiry?