Callum Gould

Insights Analyst

What do you do at SB?

Working on developing our ground-breaking Engagement Insights platform. This is allowing us to understand the emotional impact of imagery and become true Architects of Emotion.

Why do you love coming to work each day?

I am allowed to explore my ideas and I'm always fully supported by all members of the team.

What inspires you to do your job?

The work I am doing has never been done before by a Production Studio so I am breaking new ground daily and sitting at the helm of mashing science and creativity together.

What have you enjoyed working on most recently?

Working with a brand new brand to help them define their creative direction. I have been using EI to help de-risk their creative allowing them to understanding how consumers perceive the images before launch.

How is SB different from other companies you have worked for?

Truly open culture, everyone has a platform to voice their opinion on anything.

How does it feel to be part of SB?

Working at Saddington Baynes feels like a cold ice cream on a hot Summer's morning.

Describe the culture at SB.

Super open, everyone is friendly, approachable and happy to listen to me grumble on.

What is the most exciting thing about working at SB right now?

Launching the Benchmark Project. Watch this space Q1 2020

Favourite Project

Capabilities_Engagement Insights


Vector (4) Super open, everyone is friendly, approachable and happy to listen to me grumble on.


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