Chris Canton

Middleweight CG Artist

What do you do at SB?

I work as part of the automotive team, focusing on configuration.

Why do you love coming to work each day?

I love learning new things and everyday is a learning experience for me.

What inspires you to do your job?

To try and do something better than I did the previous day.

What have you enjoyed working on most recently?

The NIO work we've done, the stills and the video reveals are stunning I think; the modelling, lighting and overall effect of the muted colours, really makes the car look futuristic.

How is SB different from other companies you have worked for?

SB is a great environment for letting creativity flow. They are willing to listen to what talents you think you can bring to the table.

How does it feel to be part of SB?


Describe the culture at SB.

Working in real time and seeing what the future may hold for SB has been very exciting.

What is the most exciting thing about working at SB right now?

Watching the studio expand and diversify its portfolio.

Favourite Project

NIO ET Preview final 1


Vector (4) My favourite projects are the automotive Configurator projects.


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