SB is an award-winning Creative Production Agency with an international reach that produces beautiful imagery and digital solutions for brands and advertising agencies.
We were the original pioneers of digital retouching in 1991, and one of the very first post production studios to fully harness the potential of CGI and develop in-house capability. Today, we continue to innovate and stretch creative and technical boundaries, with fully integrated production that encompasses everything from CGI, and animation to shoot production and VFX.
We have ambitious plans for the Saddington Baynes brand. We need a Creative Insights Analyst with a thirst for knowledge, an inquisitive mind and proactive approach, who will feed valuable insights back into the business. This is a small team, with big dreams, on a mission to change how marketing imagery is created, so we want you to get stuck into a whole array of hands-on tasks and bring ideas, energy and action to the table.
Reporting into the COO, you will work closely with the Production, Marketing and Sales teams to design, research and implement neurocreativity, bringing art and science together to enable SB to create more emotionally effective content. You will be working across a range of sectors for both internal research initiatives and client consultancy services.
What is neurocreativity?
The role of Creative Insights Analyst sits at the heart of Saddington Baynes’ unique methodology of content creation called Engagement Insights®. This approach uses neuroscience to empower creatives with data driven evidence as to which visual elements are the most effective at an emotional level, something we call neurocreativity.
Using this has allowed Saddington Baynes to be pioneers in understanding exactly how creatives can break down compositional features of a campaign and tie them directly to specific emotions that consumers feel based on that content.
How a customer emotionally reacts to a piece of content, at a non-conscious, neurological level, gives the most accurate prediction on future behaviour, Anchoring our creative direction by using the audiences emotions we are able to give our clients the confidence that their campaign is going to elicit the response they are looking for, increasing the probability of a positive ROI.
As a Creative Insights Analyst, you will be pivotal in pushing this knowledge forwards, understanding current and future trends in creativity. There will be significant opportunities to be involved in something which is genuinely industry-leading and will continue to reveal exciting new findings into the consumer neuroscience field.
Be courageous. Take pride. Collaborate.
That’s all we ask of our people. Then we set them free to create some of the most impressive imagery in the industry. Our team of creative directors, artists and producers innovate on a daily basis, and constantly put their creativity on the line to come up with the right solution for our clients. Everyone at Saddington Baynes takes responsibility for the work they produce. This is how we behave…
We’re courageous - We take risks, innovate, try new things, push forward, and challenge preconceptions.
We take pride - We exceed expectations, deliver fantastic experiences, take responsibility, sweat the small stuff, check everything, embrace the detail, and think ahead to deliver the Saddington Baynes standard.
We collaborate - We are open with (and to) new ideas, share techniques, listen to feedback, guide and mentor each other. We are considerate, sympathetic, honest and courteous; we treat people with respect, and are generous with our time.
You are absolutely AMAZING. We have no words! Imagery is splendid and the details - I mean - when the bubble is exploding and transforms into metal; and the movement of the pretty snake. We are full of joy and happiness today. Thank you for your fabulous work, I would love to hug you all right now! We are very lucky we met and now we can say to all the world, you are the best creative studio ever!
“As I mentioned it was very well received, with various comments being made on its realism, lighting and quality. “Very lifestyle”, “Painterly feeling” and “great attention to “colour temperature” are some of the (paraphrased) complements that were mentioned.
I wanted to personally thank you all for your hard work bringing our concept to life. The client is very happy and so are we. The detail and time you have put into it shows. I’m excited to use it in our materials!
Lizzie, Andrew and everyone who worked on this were fantastic, as usual. I absolutely love working with your team and I hope we can do it again very soon. The client and my team are thrilled with the image. It is beautiful.
Can't wait to work with you all again! I know it was a HUGE ask! And you came through like rockstars! So a HUGE thank you is in order! The clients at the pitch were impressed with all the visuals! Cheers, your new art fan!