Ellie Lucas

Commercial Director

What do you do at SB?

Resident story-teller, party planner and colour enthusiast.

Why do you love coming to work each day?

The people, the work and the Ping Pong table. I love knowing that each voice counts and will be listened to - it's a great culture to have.

What inspires you to do your job?

Seeing great ideas come to life - and then being able to tell those stories far and wide. No two days are the same, I really enjoy the fast-paced nature of my job, this ever evolving industry, the studio and our team. It provides ultimate motivation.

What have you enjoyed working on most recently?

I'm hugely invested in our Engagement Insights® benchmark project, my team have been working on. We're gaining fantastic insights every day and it's incredible to be promoting a pioneering service, which is inspiring people in the industry.

How is SB different from other companies you have worked for?

We communicate through imagery.. and puns - there's always the right gif for the job! SB differs as we really are a family of creatives who collaborate across all the departments without a competitive edge.

How does it feel to be part of SB?

It's inspiring! I get to work with incredibly talented people, who are awesome at their craft and epic people too. We are a small team, with big dreams and that enthusiasm and feeling infiltrates right from the top of the company, down to our juniors. It's fab - I'm like a proud mum when I talk about my team with friends and family!

Describe the culture at SB.

We look out for each other and have a good laugh. There is a great team ethos with a positive atmosphere.

What is the most exciting thing about working at SB right now?

We're on the cusp on launching our industry-wide benchmark - working with brands direct and learning all about new sectors. It's incredibly exciting and I can't wait to see what the future holds for SB.

Favourite Project

Pink L


Vector (4) Redefining Beauty - working on the concept and helping hone the messaging and creative for this award-winning project was a good moment. Seeing our research into this industry then visualised into this stunning showcase is awesome.


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