Engagement Insights

Engagement Insights® is our award-winning, visual optimisation & consultation service, testing implicit associations to measure emotional pull and attribute resonance.
Pioneered for creatives, BY creatives, to enhance, validate and optimise creative ideas - this service can be used before or during production, and of course post-launch. We believe in creating memorable experiences through emotion and engagement, and neuro-led creative production ensures we do just that!
We are the world’s first production studio to harness the power of neuroscience during our production process. Now, we offer award-winning visual optimisation services as part of the everyday SB neuro-creative experience.
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Engagement Insights
We’ve partnered with world-renowned neuromarketing experts CloudArmy, to provide deep insights and predictive analytics about consumer perception by measuring the visual impact, emotional engagement and fit-to-brand of campaign imagery.
We use implicit neuroscience techniques to measure the non-conscious association of imagery against brand values to unlock how consumers really feel and what visual language impacts brand perception. We know that emotions govern our everyday behaviour and now we have a way of testing emotional response without bias.

There are 3 standard research options we offer, these can be done as separate tests, or together:

Engagement Insights Test Options
Testing brand imagery in this way, allows our clients to gain a deeper understanding of campaigns potential value and assess how visual changes impact consumer engagement.
We can measure everything from how iterative creative changes affects the image's perception, to auditing a brand's existing visual identity. Engagement Insights® can be used for brand development or to optimise and refine campaign imagery.
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Whether you’re interested in researching current image effectiveness, or looking for visual optimisation, during your creative production - our Insight team would love to give you the insight scoop!
If you really want to know how people really feel, don’t ask them!
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We've launched the Saddington Baynes' Perception Index® - an emotional effectiveness benchmark for creatives.
To truly understand the impact of imagery, the SB team have undertaken an industry-wide benchmark across 5 sectors and 3 image categories, in order to ‘decode’ which visual ingredients have a measurable impact on image perception.
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Get in touch

If you would like to learn more about how we help our client partners, then get in touch. We’ll share some of our latest work, recent innovations and insights, and lend a friendly ear to help solve any challenges you might be facing.

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