Engagement Insights® is our award-winning, visual optimisation & consultation service, testing implicit associations to measure emotional pull and attribute resonance.
Pioneered for creatives, BY creatives, to enhance, validate and optimise creative ideas - this service can be used before or during production, and of course post-launch. We believe in creating memorable experiences through emotion and engagement, and neuro-led creative production ensures we do just that!
We are the world’s first production studio to harness the power of neuroscience during our production process. Now, we offer award-winning visual optimisation services as part of the everyday SB neuro-creative experience.
JUST LAUNCHED!
Evaluative Priming - Implicit
Speed of Response Test. Provides the most robust insights for emotional engagement and attribute resonance e.g. positive vs negative.
Fast Choice - Implicit & Explicit
Speed of response & Directionality tests. Best for testing longer and more diffuse attributes e.g. how informed a respondent feels.
Visual Saliency
Algorithmic approach that predicts which areas of an image attract the most visual attention based visual parameters such as contrast, colour, hue.
Eye Tracking
Online eye tracking using respondent’s webcam, shows which areas of imagery attract the most visual attention.
Survey Questions
Qualitative or quantitative survey questions can be asked to understand information recall and explicit opinion.
We’ve partnered with world-renowned neuromarketing experts CloudArmy, to provide deep insights and predictive analytics about consumer perception by measuring the visual impact, emotional engagement and fit-to-brand of campaign imagery.
We use implicit neuroscience techniques to measure the non-conscious association of imagery against brand values to unlock how consumers really feel and what visual language impacts brand perception. We know that emotions govern our everyday behaviour and now we have a way of testing emotional response without bias.
Research Options
There are 3 standard research options we offer, these can be done as separate tests, or together:
Brand Consistency TestingMeasuring perception of current imagery against core values |
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Consultancy Only | |
Creative Development TestingOptimise your creative by testing imagery during production |
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Visual Optimisation |
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Iterative TestingChanging one visual element at a time and identifying drivers of perception |
Perception Index®
We've launched the Saddington Baynes' Perception Index® - an emotional effectiveness benchmark for creatives.
To truly understand the impact of imagery, the SB team have undertaken an industry-wide benchmark across 5 sectors and 3 image categories, in order to ‘decode’ which visual ingredients have a measurable impact on image perception.
