Speed of Response Test. Provides the most robust insights for emotional engagement and attribute resonance e.g. positive vs negative.
Speed of response & Directionality tests. Best for testing longer and more diffuse attributes e.g. how informed a respondent feels.
Algorithmic approach that predicts which areas of an image attract the most visual attention based visual parameters such as contrast, colour, hue.
Online eye tracking using respondent’s webcam, shows which areas of imagery attract the most visual attention.
Qualitative or quantitative survey questions can be asked to understand information recall and explicit opinion.
Brand Consistency TestingMeasuring perception of current imagery against core values |
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Consultancy Only | |
Creative Development TestingOptimise your creative by testing imagery during production |
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Visual Optimisation |
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Iterative TestingChanging one visual element at a time and identifying drivers of perception |
If you would like to learn more about how we help our client partners, then get in touch. We’ll share some of our latest work, recent innovations and insights, and lend a friendly ear to help solve any challenges you might be facing.