Perception Index


Across the benchmark, the fragrance sector has the weakest emotional pull. Both creative and brochure imagery have negative emotional responses, ultimately driven down the score.
Here’s a sneak peak of how the brands stacked up against each other in the sector:
Perception Index Fragrance Rank
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Whether you’re interested in researching current image effectiveness, or looking for visual optimisation, during your creative production - our Insight team would love to give you the insight scoop!
If you want to know how people really feel, don’t ask them!
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