This benchmark suggests that the watch sector produces #1 most distinctive campaign imagery. However, the product shots are seen as the least premium quality imagery across the whole benchmark. This is a concern for a sector that advertises high quality, luxury goods and high end prices. Interestingly, watches are the only sector where creative imagery has the strongest distinctive association. This study proves that watch brands are successfully engaging their target audience, as this result was also driven primarily by men.
Here’s a sneak peak of how the brands stacked up against each other in the sector:
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