Reggie the Robot

Master of Mischief

What do you do at SB?

I am SB's Master of Mischief. I'm the newest member of the SB family and also the face of the 'Toys of Christmas Past' project December 2019!

Why do you love coming to work each day?

I am constantly overwhelmed by the love I receive from my SB Team members! I get to explore my creativity whilst cracking jokes, even if some of them are extra punny.

What inspires you to do your job?

The artist's incredible creativity inspires me every single minute! The hard work they put into their beautifully crafted art is like no other. Maybe one day I'll be as great as them.

What have you enjoyed working on most recently?

The daily #SBCountdown throughout December all the way to the New Year. Check out the SB Instagram, Twitter, Facebook and Linkedin pages every day to see what I've got in store for you... Each day is a new surprise!

How is SB different from other companies you have worked for?

The comradery here is like no other. I've had many families before, but being here has taught me more about friendship and love than any other.

How does it feel to be part of SB?

Working at SB feels like there's a bunsen burner in my belly! Like I can do anything, even conquer the world - if I so wished.

Describe the culture at SB.

The culture here is like one big happy family - Parents, cousins, siblings, the lot. How lucky am I?! The way everyone gets along, SB truly is my family.

What is the most exciting thing about working at SB right now?

The most exciting thing going on right now is all of the internal activities our amazing studio assistant Emma has planned throughout the year. I'll be whipping out my signature Robot dance for most occasions.

What are your favourite projects at SB?

My favourite SB project is the 'Toys of Christmas Past' project featuring... ME! Okay you can stop rolling your eyes now... Not because it's featuring me, but because of all the love and support I've received within the making of the project! 

If you missed it first time round, you can find it on our Instagram @saddingtonbaynes.

Want to know more about Reggie? Find out his full story here!


Vector (4) Working at SB feels like there's a bunsen burner in my belly! Like I can do anything, even conquer the world - if I so wished.

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