We created a series of still images to represent the sensation induced by the different flavoured gums.

We partnered with Energy BBDO in Chicago to create this visual extravaganza for Wrigley’s, in which gum chewing was likened to intense super-human qualities.

For one execution we commissioned a photoshoot in our London studio to capture detailed images of an iris. This formed the basis of our artwork, upon which we created fully CGI characters. For the ‘Cave’ execution we worked completely in CGI to create a futuristic mine shaft, ensuring we had maximum control over the design, scale and lighting.

5 Gum Eyes
5 Gum Eyes close up


Client Wrigley’s - 5 Gum

Agency Energy BBDO, Chicago

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