Collaborating closely with Creative Director Julian Newman, Saddington Baynes created illustration concepts from the supplied reference and then further designed in 3D, seeking to personify each liquid monster. Each liquid had it's own theme with a personality that coincided with its location. Milk spill for a little girl’s room, wine in a modern apartment and coffee in a bright kitchen.
Client P&G - Bounty
Agency Publicis Kaplan Thaler, NY
Awards Communication Arts Award of Excellence - Print Advertising
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