Working within a tight timeframe, we developed a CGI crowd and got them to follow orders, fitting nicely into the numbered shapes. This avoided the cost and time needed to organise a real shoot with all the usual production logistics. We were able to vary the height, the lighting, the number of people and what they were wearing. We 3D scanned in the heads of our staff, so there were no model-release fees!

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Agency Saatchi & Saatchi, NY

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