The brief we were given was to create a key visual for Crest's "Gum Detoxify" range, using an iceberg as the visual metaphor for a tooth in Crest's latest global product launch. 
Drawing on our CGI realism and and expert lighting specialties, we worked with Arc Worldwide to craft, model and light a photorealistic 'magical' aesthetic of a CGI toothberg half immersed in water. The team concentrated on bespoke bubble systems and effects to symbolise the detoxifying effect of the product on the gums, bringing to life a perfect metaphor for tooth decay and rejuvenation. 


Client Crest

Agency Arc Worldwide

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