Gaggenau Emotive Films - Cooling

Partnering with Maker Projects, our team have directed, produced and delivered Gaggenau's full suite of online imagery and brand films.
From pitch, direction and pre-visualisation to 3D scanning, live-action and CGI, each film captures elements and forms that reflect both the brand’s ethos and it’s design cues drawing connections between nature and architectural construction. Working in partnership with Maker Films, we translate the brand's aspirational nature into the film – to get a taste of the Gaggenau brand lifestyle - in a perfect blend of live-action and CGI.

The Concept

Expanding on an initial pitch, our approach was to make a statement, creating a sense of intrigue and boldly push the boundaries of what’s expected from a product film. The direction for Gaggenau's top of the range self-regulating Vario 400 cooling series was honed during the pitch process and makes connections between grand architectural statements and nature’s own ways of controlling its environment. Mixing abstract product shots and blending together subtle storylines speak to Gaggenau’s brand values that it’s not just a product, it’s a statement.



Working to an extremely tight deadline, we streamlined our production approach by refining the storyboards on shoot location. Using cutting-edge Lidar scanning equipment allowed us to create a 3D point cloud of the whole environment, giving our team ultimate flexibility in pre-visualisation to identify overall shots.

Full Shoot Production

With every detail of the promotional film shot in 8k we captured every detail ensuring that we were able to accentuate Gaggenau's minimalist aesthetic with clean crops, luxurious grades and a perfect blend of live action and CGI.

The film itself is a detailed sequence of macro imagery and CG textures; from the water droplets on leaves, to concrete and wood grain. Abstract shots of food draw the eye to delicate skin surfaces, making the viewing experience immersive and as true-to-life as possible.

Our production methods and creative team working hand in hand with Maker to design an entire film to tell Gaggenau's powerful story of distinct, brave and impressive design, inspiring customers to make a statement in their own homes.

Vector (2)

We're delighted to be working with Gaggenau to launch the brand’s new Vario cooling 400 series. We see ourselves as like-minded companies in our approach to quality and craft. Drawing on our wealth of experience of creating emotional content for luxury brands, this is the beginning of an exciting long-term relationship. Saddington Baynes will be working with Gaggenau to support its new marketing direction that takes consumers on an emotive, immersive journey with their brand at every product launch.

Chris Christodoulou
CEO, Saddington Baynes


Brand Gaggenau
Director Nick Marchant, Maker Projects
Creative Direction Andrew White
Film Production Saddington Baynes/Maker Projects
Post-Production Saddington Baynes

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