As a luxury brand with an illustrious heritage, Gaggenau prides themselves on their expressive designs and bold appliances, the quality and versatility of which needs to be articulated in their marketing imagery. In this latest long-term campaign, we were tasked with visualising their entire product range within a fully CGI home environment. Producing over 150+ images, which contained a blend of hero ‘Inspiration’ shots, product shots, detail shots and configurable line-ups in multiple colours and finishes, our artists designed and crafted two distinct interior spaces to showcase Gaggenau's 400 and 200 product series respectively.
The ambition of the campaign was to inspire customers to make a statement in their own homes, whilst expressing the many ways their products can be combined. What better way to do this than by presenting the products in a realistic yet aspirational ‘living situation’. This is where our knowledge of architectural environments came into play, teaming up with the company that designs Gaggenau’s showrooms to ensure accuracy. Throughout this project, we brought our level of photographic integrity and evocative lighting to both the interior design and to the products, achieving the highest level of consistency across every shot. We chose to utilise photography for the main house images and as backdrops outside the kitchen space, replacing their kitchens with the CGI versions.
Lighting was essential to create the right mood for each environment. The rustic, avant-garde look is a signature for previous Gaggenau campaigns, and therefore was considered in building the more expansive kitchen space for the 400 series; whilst the 200 series environment has a much brighter setting based on urban living.
View all the visuals from the project by clicking the link below.