Working in partnership with DigitasLBi, we created three feature animations illustrating the new HR-V’s key selling points. This included its exterior and interior design as well as the vehicle’s safety features.

 

Using full 3D data for the entire car, we set about orchestrating the various stages of how the HR-V could assemble to convey a sense of precision and grace that would mimic the car’s design, down to the last bolt. Once our CGI was locked down, we shot various close up live action pieces showing driver interaction, alongside the various technology features that then where integrated into the final production.

 

The resulting animation literally gets right under the skin of Honda's new model and shows what the HR-V has to offer.

 

Credits

Credits

Client Honda
Agency DigitasLBi

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