We created four ATL location stills for print and outdoor sites as part of the Honda Range pan-European campaign. The client needed a high-res hero shot for print and OOO, but only had moving footage.

 

Because we had already gone through the process of approving the CAD data of the cars for other projects, we were able to hit the ground running without the need for product approvals, meaning faster production time. 

 

We constructed each location, taking reference from the TVC locations, to source and build a 3D floor using multiple photographic textures to ensure each environment was consistent with the TVC. We then lit, rendered and retouched the 3D cars into each scene and added our SB finishing grade.

Credits

Credits

Client Honda
Agency MCGIarryBowen

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