Janssen final 1
 
The brief was to create a montaged mural artwork showcasing the positive journey of a patient's healthcare treatment.
 
Working with FCB NY and renowned photographer Nick Hall, we worked in CGI to easily design a virtual location set with a huge wall, overcoming what would have been more logistically challenging to do practically.
 
We took Nick’s situational shots and devised a graphic montage that wove the story from initial consultation through health improvements and ultimately depictions of a healthier, fuller lifestyle, along with a transitioning colour grade to build the positivity of the final outcome.
 
The final mural was projected onto the wall, and combined with talent and prop photography to create two final striking shots.
Janssen final 2
Credits

Credits

Client Janssen

Agency FCB, NY

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